I’ve always found the phrase “all butter” puzzling. What does it mean? Whenever I see that phrase, I just imagine a solid block of butter, carved into the shape of an alligator. Why an alligator? I have no idea. But I’ve seen Sara Lee pound cake advertised as being “all butter.” Obviously, that can’t be true. I mean, there has to be flour in there, right? And what’s pound cake without sugar and eggs, like how Nero made it? I recently got a container of two-bite cinnamon rolls at Whole Foods, and they were labelled “all butter.” But they were awfully sweet, so I suspect there was sugar in there. And cinnamon, hopefully.
I know, obviously “all butter” doesn’t actually mean 100% butter and nothing else. My cursory search online didn’t shed any light on the matter. My best guess is that “all butter” means that there’s no shortening in it. But then why don’t they just say “no shortening”? Or “no trans fat”? It sounds like it’d actually be good for you that way. “All butter” makes it seem like it’s a big block of glistening butter. Which doesn’t sound half bad, but I usually want a some kind of baked good, not a block of butter.